Maximum coverage as COAT’s press office gets an upgrade

Climate positive paint brand COAT have totally upended interiors and defined a new way for sustainable decorating, speaking to real people, in real homes.

Our task was to upgrade the press office, getting COAT seen in quality lifestyle press and not just the usual interiors titles.

Alongside a press office focused on big lifestyle features and reviews we devised a partnership with style aficionado Laura Jackson to co-create a paint range inspired by meandering around Paris, creating practical interiors inspo for countless millennials in the UK.