Our approach

What does Bound to Prosper mean? 'Bound' captures energy, ambition and motion while 'Prosper' reflects success, growth and results. Together, they define our mindset built on action and confidence. It’s not just a name; it’s a statement of intent to help brands break barriers and move beyond what’s expected.

Bound to Prosper was founded by Lydia Hoye, who has over two decades of expertise leading PR strategy for global brands. The Bound to Prosper team all have over six years, big brand experience bringing together the strategic muscle of a large agency and the personalised attention of a boutique team.

Clients don’t get lost in the mix; they get dedicated attention, fast turnarounds and smart, strategic storytelling driving by our Performance PR approach that gives earned media measurable power so brands can see the real-world impact.

Bound To Prosper team headshots

Client success

We know as a leading consumer PR agency that brands want measurable results and impact, that's why we use industry leading measurement tools to prove the value of PR. Results like:

Founder profiles on Forbes
Achieve page one listing on Google for relevant keywords
Press Office driving 200%+ website traffic
Feature article trending on Apple News – twice!
Influencer campaign bringing 1k new customers
Helped secure major retail listings

Praise for us

What our clients say about working together

“The Bound to Prosper team are a true partner to us; they have delivered time after time standout lifestyle coverage in the likes of Sunday Times Style, The FT, Sheerluxe and Vogue as well as helping us shape our brand partnerships to bring COAT to new audiences. Their passion and belief in our business ensures we are spearheading the industry change that’s needed. I wouldn’t hesitate in recommending them”.

Helen Saxton

CMO at COAT Paints

"Bound to Prosper successfully generated PR in targeted media, increasing awareness and sales. The team was highly attentive and proactive. They quickly understood the client's goals and industry. Their faultless customer service was noteworthy."

Simon Harrington

Marketing Director at Cambri AI

"The Bound to Prosper team showed us in-depth PR expertise and dedication to bringing great results stood out".

Silvia Lamacchia

International Communications at Valsoia Foods

As seen in...

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Want to talk about working together?

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