We help brand legends
of the future grow today

Creative Lifestyle Comms agency for brands transforming our world and our lives.

From new brands defining a new way to best loved brands reinventing their relevance.  

We only work with brands that we 100% believe in.

We’re ripping up the stat that 75% of brands could disappear and no one would care.

And concentrate on making our partners amongst the 25% of brands that matter to people today.

We're experts in plant-based, women’s wellness, sustainable homes, low and no alcohol drinks,
new tech, hospitality and DTC.

About us

Bound to Prosper is more than just our name.

It’s confidence in our ability to help you bound ahead of the competition and grow.

We have an awesome combination of creativity, energy and agility backed up with a global network of agency partners, leading industry tools and an entrepreneurial appetite.

With 20 years experience in communications for leading consumer brands, Lydia Hoye started the agency to do creative work that helps brands place an emphasis on engaged communities, the health of the planet and the wonderful potential of people. The outcome means everyone's Bound to Prosper.

Our Approach

Science

Our three-part approach takes;
1. Behavioural and cultural insights to understand what’s relevant to people
2. ‘Of the moment’ social and media insights
3. Brand insights from the people driving the brand to better.

Our expertise:
PR Strategy, Narrative and Messaging, Media Mapping, Audits and Benchmarking.

Art

Our work doesn’t just grab a piece of people’s fleeting attention. Our work builds awareness and aims to create meaning. We do this by creating work that satisfies the part of the human brain that wants to find MEANING. Find out more.

Our expertise:
Brand & Product Launches, Press Office, Digital PR, Campaigns, Influencer Marketing, Social Strategy, Thought Leadership, Events.

Craft

Our experience has seen us consult innovative start-ups, the smartest scale-ups and popular challenger brands.  Our own entrepreneurship means we never stop, we are always thinking, listening, creating and levelling up what’s possible to deliver brands results with positive impact.  

Our expertise: Measurement & Evaluation, Reporting, Comms Workshops, Comms Training.

Our Experience

Our Values

‘Show-up’

Be accountable and challenge yourself to be better each day.

‘Team-up’

Collectiveness over hierarchy – collaborate, celebrate, respect and listen.

‘Keep-up’

Keep an active curiosity, investigate, learn and harness the new.

‘Dream-up’

“Whatever you can do or dream you can, begin it; Boldness has genius, power, and magic in it.”  Goethe.

Praise

“There is never a time when I’m anything less than impressed with Lydia. Nothing phases her, she maintains poise at all times which always ends up with improved results. She’s my first port of call when I need additional support”

Shaun White
Director of Integrated Comms, Codemasters at Electronic Arts (EA)

“Working with Lydia and her team is a real joy - she spent time to understand our ambition and wasn't afraid to challenge. Lydia always brings strong strategic thinking and genuine collaboration. As a result, we’ve achieved great ROI

Emma Bagshaw
Marketing Director at Wild Nutrition

“UK PR is consistently hailed as best in class across the business and I think that’s because my marketing team say Bound to Prosper is truly part of the brand team. Bound to Prosper know the media and they also know plant-based like the back of their hands - they work these assets hard with our Press Office and creative campaigns, so we really punch above our market weight”

Matt Done
General Manager, UK at Planted 

“The Bound to Prosper team hit the ground running, securing quality pieces of coverage in the right press against a tight turnaround. Simply put they delivered above and beyond and worked brilliantly as part of the team. I’d absolutely recommend them to any brand wanting to make an impact”  

Tatiana Mercer
Co-Founder, Three Spirit Drinks

“Lydia and the team are a true partner to us; they have delivered time after time standout lifestyle coverage in the likes of Sunday Times Style, The FT, Sheerlux and Vogue as well as helping us shape our brand partnerships to bring COAT to new audiences. Their passion and belief in our business ensures we are spearheading the industry change that’s needed. I wouldn’t hesitate in recommending them”.

Helen Saxton
CMO, COAT Paints

News & Reviews

See what we are listening to, reading and have an opinion on.

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