Where Modern Thinking Brands
Create Positive Impact and Prosper.

We're consumer PR agency Bound to Prosper.
We solve brand challenges to drive sales, build big, meaningful awareness and celebrate your values.

We're designed to answer 'what’s next' for PR.

To help brands connect on a human level - because we know they’ll outperform if they do.

And to respond to the challenge that 75% of brands could disappear and no one would care*.

Our creative ideas make a positive impact – we help brands go a step beyond standing out, by earning meaning in people’s lives, placing them in the 25% of brands that really matter.

About us

Bound to Prosper is more than just our name.

It’s confidence in our ability to help you bound ahead of the competition and grow.

We have an awesome combination of creativity, energy and agility backed up with a global network of agency partners, leading industry tools and an entrepreneurial appetite.

With 20 years experience in communications for leading consumer brands, Lydia Hoye started the agency to do creative work that helps brands place an emphasis on engaged communities, the health of the planet and the wonderful potential of people. The outcome means everyone's Bound to Prosper.

Our Approach


Our three-part approach takes;
1. Behavioural and cultural insights to understand what’s relevant to people
2. ‘Of the moment’ social and media insights
3. Brand insights from the people driving the brand to better.

Our expertise:
PR Strategy, Narrative and Messaging, Media Mapping, Audits and Benchmarking.


Our work doesn’t just grab a piece of people’s fleeting attention. Our work builds awareness and aims to create meaning. We do this by creating work that satisfies the part of the human brain that wants to find MEANING. Find out more.

Our expertise:
Brand & Product Launches, Press Office, Digital PR, Campaigns, Influencer Marketing, Social Strategy, Thought Leadership, Events.


Our experience has seen us consult innovative start-ups, the smartest scale-ups and popular challenger brands.  Our own entrepreneurship means we never stop, we are always thinking, listening, creating and levelling up what’s possible to deliver brands results with positive impact.  

Our expertise: Measurement & Evaluation, Reporting, Comms Workshops, Comms Training.

Our Experience

Our Values


Be accountable and challenge yourself to be better each day.


Collectiveness over hierarchy – collaborate, celebrate, respect and listen.


Keep an active curiosity, investigate, learn and harness the new.


“Whatever you can do or dream you can, begin it; Boldness has genius, power, and magic in it.”  Goethe.


“There is never a time when I’m anything less than impressed with Lydia. Nothing phases her, she maintains poise at all times which always ends up with improved results. She’s my first port of call when I need additional support”

Shaun White
Director of Integrated Comms, Codemasters at Electronic Arts (EA)

“Working with Lydia and her team is a real joy - she spent time to understand our ambition and wasn't afraid to challenge. Lydia always brings strong strategic thinking and genuine collaboration. As a result, we’ve achieved great ROI

Emma Bagshaw
Marketing Director at Higgidy

News & Reviews

See what we are listening to, reading and have an opinion on.


Want to talk about working together?