Big press coverage impact, at speed for non-alcoholic drinks brand Three Spirit

The Brief

Three Spirit Drinks are a non-alcoholic botanical elixirs and wines which has helped define the functional drinks category as people look to wellbeing drinks in place of alcohol. PR usually isn't a quick win, as press relationships need to be established and timing is important but Three Spirit needed a concise and results driven push pre-Christmas to capitalise on festive coverage so time was of the essence.