Cambri AI is a Nordic tech company that helps brand and product teams innovate through an iterative test-and-learn process. They provide tools for product development and consumer insights, aiming to bring purposeful and long-lasting products to market while reducing waste. Cambri AI needed a connected and agile PR team to land interviews in the most influential food and drink and CPG media for their launch.
Using our relationships with top trade and business media, we created a media strategy that built standout feature-length interviews and thought leadership (including 3 articles in The Grocer) to showcase the complex messaging and story behind how Cambri AI was the solution to a brand's NPD challenges.
trade & B2B media reach
Message penetration
ROI
New Global brands secured as clients
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