Kit & Kin is the sustainable lifestyle brand co-founded by Spice girl, Emma Bunton.Known for its award winning eco nappies, wipes and baby skincare and of course Emma’s involvement with the brand ensured they launched with maximum impact but since then the brand has evolved, introducing toxic free household cleaning products to the line up. Our brief aimed at ensuring people knew they weren’t just a baby brand but now a lifestyle must-have in their own right and not just because of the association with Emma.
Our always-on press office creates engaging content for media that serves products on pages and positions Kit and Kin as lifestyle and parenting experts. By focusing on cultural moments the audience can relate to, we work with partners from midwives to tablescapers and nutritionists to chefs to create content on wider wellbeing, parenting and lifestyle topics. We’ve helped Kit & Kin, without losing their parenting heartland, break into top tier lifestyle and national titles like This Morning, The Independent, Sheerluxe and Stylist for the first time without having to utilise Emma’s association.
Branded messaging
Increase in lifestyle coverage vs 2024
Reach in 9 months
Average DA
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