Summer 2026 was shaping up to be a big one for Shaken Udder, with the launch of its new Fibre range and Chocolate Orange flavour on the horizon. But before the new products hit shelves, the brand wanted to build excitement, get people talking and get more milkshakes into consumers’ hands.
We showcased how every sip of a Shaken Udder milkshake is a treat for the senses with an immersive, multi-sensory experience at Birmingham’s Bullring shopping centre. Going beyond traditional sampling, passersby were encouraged to step into the world of Shaken Udder and find their perfect flavour through sound, sight, touch and smell. The activation made a big impression, with nearly a quarter of a million people seeing the experience and 900 bottles of Shaken Udder handed out.
Ahead of the new Fibre range hitting shelves, we turned our attention to helping consumers see how the products could fit effortlessly into their daily routines. We partnered with nutritionist and influencer Molly Cunningham to create social content that showed how Shaken Udder offered a simple, delicious way to top up daily intake.
The launch secured coverage across across key trade and consumer media, generating buzz with consumers and retailers nationwide.
bottles of Shaken Udder given away across the weekend
people saw the activation
pieces of launch coverage
.png)
.png)