How Wild Nutrition’s ‘Wild by Nature’ Pop-Up Redefined the Conversation on Women’s Weight Management

The Brief

Women’s wellness brand Wild Nutrition created the UK’s first natural Weight Management Support supplement in response to demand from women asking for an antidote to weight management injections. With insight from thousands of women on the challenges around the topic, our brief was to create a brand moment that demonstrated understanding, insight and provided an opportunity to unite the Wild Nutrition community together to discuss weight management and also have a feel of a brand experience so those who didn’t yet know Wild Nutrition, could access the range of supplements and nutritional consultations.

The Solution

We created ‘Wild By Nature’, Wild Nutrition’s first-ever pop-up store in Notting Hll - open for 2 days, the space embodied Wild Nutrition’s brand feel, showcased core product lines, offered free nutritional consultations as well as bookable wellness activities including yoga, astrology and breathwork. To launch the concept store and Weight management support supplement the opening night saw 5 experts across body image and confidence, libido, movement and nutrition talk about what women really want support with on a natural weight management journey and saw media including Sheerluxe, Red, The Telegraph, The independent, Mail Online, The Standard and Condé Nast as well as influencers, KOLs and retailers in attendance.

The Results

25

Media and influencers attended

2 hours

Sold out

40%

Brand SOV

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