Wild Nutrition set out to launch The Fertility Disconnect – a new report bringing together clinical insight and in-depth research from leading UK fertility experts to shine a light on the realities of fertility today. The objective was to challenge assumptions, uncover the often-overlooked barriers facing couples trying to conceive, and spark a more informed, open conversation around fertility.
The challenge was to move beyond the usual fertility narrative, bringing the report’s findings to life through credible expert voices, thought-provoking discussions and meaningful opportunities for consumers to access support, while positioning Wild Nutrition at the heart of the conversation.
We brought The Fertility Disconnect to life through a breakfast event hosted by broadcaster and author Izzy Judd, bringing together influential voices across women’s health, fertility and advocacy for open, thought-provoking discussions in front of top-tier media and content creators. The event created an opportunity to explore the report’s findings, challenge common assumptions and shine a light on the realities facing couples trying to conceive.
To keep the conversation going beyond the event, The Big Fat Negative podcast recorded during the discussions and released a special episode, while a partnership with The Handbook helped extend the reach of the launch, driving consultation sign-ups and social engagement.
Alongside this, consultations ran throughout the launch, giving consumers the chance to talk about their own fertility journeys and access support. We also took the report’s key findings to national news and lifestyle media, using standout statistics, expert commentary and case studies to secure coverage across print, online and radio.
tier 1 media attendees including The Independent, The Telegraph and Stylist.
pieces of media coverage including Metro, The Handbook, BBC Radio London
impressions on social media
campaign reach
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