Climate positive and wellbeing focused paint brand COAT has totally up-ended home style and redefined a new way to sustainably decorate - speaking to real people, in real homes. Our task was to upgrade the COAT press office, taking them out of the usual homes and interiors titles to high end lifestyle press in addition to profiling the Founders, Rob & Rob.
Alongside a digital PR press office focused on big lifestyle features and with regular slots on the Times online, Sheerluxe and Vogue.com we also devised their campaign partnership with style aficionado Laura Jackson to co-create a Paris inspired paint range. We’ve created practical interiors inspo for countless homes across the UK, elevating the COAT brand to new heights and new audiences securing over 180 pieces of coverage over the year and making them the go-to for home renovators and decorators in the know.
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