Maximum coverage as COAT’s press office gets an upgrade

The Challenge

Climate positive paint brand COAT has totally up-ended home style and redefined a new way to sustainably decorate - speaking to real people, in real homes. Our task was to upgrade the COAT press office, taking them out of the usual homes and interiors titles to high end lifestyle press in addition to profiling the Founders Rob & Rob.

The Solution

Alongside a digital PR press office focused on big lifestyle features and with regular slots on the Times online, Sheerlux and we also devised a partnership with style aficionado Laura Jackson to co-create a Paris inspired paint range. We’ve created practical interiors inspo for countless homes across the UK, elevating the COAT brand to new heights and new audiences.

The Results


Cost Per Thousand


Share of Voice




Pieces coverage

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