Premium sleepwear brand Dagsmejan identified the UK as a priority for European growth. Its scientifically engineered sleepwear is designed to improve comfort and address common challenges that can disrupt sleep.
Our task was to give UK consumers a compelling reason to invest in premium sleepwear and earn Dagsmejan a place in wider conversations about sleep, health and wellbeing.
We put the science behind Dagsmejan at the heart of content, combining commentary from independent sleep experts with the brand’s own expertise.
From examining emerging sleep trends to challenging common myths, we gave journalists relevant contributions to the sleep stories their readers cared about.
In just over three months, we have begun to establish Dagsmejan as a credible voice on sleep, extending its media presence beyond product pages and giving consumers a clearer understanding of what sets its sleepwear apart.
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of coverage in tier 1 publications, including Women’s Health, Daily Mail, Hello and Stylist
of coverage features brand quote
domain authority and above on all coverage
reach
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