Global consumer tech brand UGREEN is well-known among tech enthusiasts, but needed to build broader awareness with UK consumers. The ambition was to take UGREEN beyond the traditional tech pages and into top-tier national and lifestyle media, showing consumers that its products are made for everyday life and not just tech lovers.
Through a six-month press office programme, we put UGREEN at the heart of the moments where technology matters most - from travel and remote working to festivals and everyday life. Alongside product launches and media trialling, we looked for creative ways to make UGREEN relevant beyond the tech pages, using timely, occasion-led stories to secure product coverage and features across consumer tech, national and lifestyle media.
pieces of coverage in titles such as Forbes, London Standard, The Guardian and Daily Express
of pieces were in tier 1 publications
billion reach
of pieces included a backlink to buy
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