Our creative plant based food PR stunt for Planted

The Challenge

Lesser known, clean label plant based meat brand Planted needed to make their mark with an event that built community, got people’s taste buds tingling as well as creating lashings of coverage and social chat.

The Solution

Our creative PR stunt, the ‘Meat in the Middle’ Café – by day served hungry Londoners with Michelin star Plant based food (with queues around the block) and by night the ultimate singles night in partnership with dating app Thursday. 1,000 lunchtime dishes sold out in just 2 hours - It was love at first bite!

The Results


of population reached


Would try again

1 mil

Organic social reach


Pieces coverage

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