Bound to Prosper was appointed by Hampton Court Palace Ice Rink to deliver standout PR in the run up to Christmas, boosting awareness and ticket sales during the peak festive season. With Hampton Court Palace already a national treasure and one of London’s most visually striking backdrops, the opportunity was to position the ice rink as a must-visit winter experience for locals, families and visitors searching for the best festive things to do in London.
We delivered a targeted consumer PR campaign built around strong media relations and carefully selected influencers to secure high-impact coverage across key festive round-ups and London guides. By auditing previous coverage and identifying priority journalists and creators, we ensured the ice rink featured prominently in ‘best things to do in London at Christmas’ lists. With multiple story angles, from family days out to date nights and group celebrations we kept the experience culturally relevant throughout the season. We hosted top-tier media and influencers at opening night and secured widespread coverage across lifestyle, listings and broadcast, including The Standard, Metro, The Guardian, Sheerluxe, Condé Nast Traveller and Absolute Radio, helping ticket sales surpass previous years.
media and influencers on launch night
EMV
coverage linked ticket booking page
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