Number 1 premium milkshake brand Shaken Udder wanted help to position itself as a snacking option for adults. Our task was to take the brand into national consumer and key regional press for the first time. This wasn’t just about product on page but making sure Shaken Udder could own the snacking story.
Through a mix of product press office and campaign activations we are able to help Shaken Udder lead the conversation around snacking. From picnic season product placement and media and influencer gifting to our compelling consumer research that identified the UK’s snacking behaviour backed up with science from University psychologist Charles Spence, we made sure Shaken Udder we created story led feature articles in mainstream national media including Daily Mail, Daily Mirror, Daily Star, Daily Express, Manchester Evening News and Liverpool Echo.
pieces of coverage
national media titles
brand mentions
.png)
.png)
