Wild Nutrition set out to launch its new High Fibre Plus supplement, while raising awareness of the UK’s fibre gap, with 96% of people not consuming enough fibre in their daily diet. The objective was to bring fibre to life in an engaging, accessible way, educating consumers on its role in gut health, digestion, energy and overall wellbeing, while positioning Wild Nutrition as a trusted voice in the conversation.
The challenge was to move beyond traditional product promotion and create a standout media moment that would generate interest across wellness, lifestyle and consumer press, encouraging people to rethink their relationship with fibre and discover simple ways to incorporate more into their daily routines.
We created The Fibre Fix – London’s first fibre-focused café and wellness experience, bringing fibre to life through an immersive two-day takeover in Shoreditch. Combining a high-fibre café with expert-led workshops and complimentary nutritional consultations, the experience brought together leading voices across nutrition, neuroscience, gut health and women’s wellbeing to explore the benefits of fibre and how to incorporate more into everyday life.
At the heart of the activation was the UK’s first menu designed around the daily fibre goal, created by wellness chef and bestselling author Bettina Campolucci Bordi. The event provided engaging storytelling opportunities for media and content creators, from vibrant, fibre-rich dishes to interactive workshops and personalised nutritional advice. By combining product discovery with credible expert education, The Fibre Fix generated a distinctive media moment around the launch of High Fibre Plus, helping position Wild Nutrition at the forefront of the fibre conversation whilst inspiring consumers to rethink their daily fibre intake.
pieces of national and consumer launch coverage in titles including SheerLuxe, Marie Claire, Metro and BBC Good Food
backlinked coverage
SOV against competitors
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