Love at first sizzle as Planted ‘meats’ Thursday

Clean label vegan meat brand Planted needed to make their mark with an event that built community, got thousands of taste buds tingling and created lashings of coverage.

Our creative stunt, the ‘Meat in the Middle’ Café – by day served hungry Londoners with a Michelin star lunch (with queues around the block) and by night the ultimate singles night in partnership with dating app Thursday. It was love at first bite!