Love at first sizzle... Our creative plant based food PR stunt for Planted

Clean label plant based food brand Planted needed to make their mark with an event that built community, got thousands of taste buds tingling and created lashings of coverage.

Our creative stunt, the ‘Meat in the Middle’ Café – by day served hungry Londoners with Michelin star Plant based food (with queues around the block) and by night the ultimate singles night in partnership with dating app Thursday. It was love at first bite!

People with sandwich boards outside of an eatplanted pop-up cafe

Results

19%
of population reached
90%
would try again
1.2m
organic social reach
120+
pieces coverage

Coverage featured in

AriseHealth logoOE logo2020INC logoThe Paak logoEphicient logoToogether logo

Big impact, share of voice and ROI

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