Launching into the UK, Swiss clean label plant based meat brand Planted asked us to help them make their mark with an event that built community, give people a chance to taste Planted with the aim of creating lashings of coverage and social chat.
Our creative PR stunt and brand experience, the ‘Meat in the Middle’ Café – by day served hungry Londoners with Michelin star Plant based food (with queues around the block) and by night the ultimate singles night in partnership with a dating app. 1,000 lunchtime dishes sold out in just 2 hours and the stunt helped to secure the first big 5 supermarket listing - clearly it was love at first bite!
of population reached
Would try again
Organic social reach
Pieces coverage
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