Experts in women’s nutritional health, Wild Nutrition have been empowering women’s wellness for over 10 years. As the retained agency working across press office and campaigns, our brief was to create a campaign moment that elevated the brands status from being a excellent supplement creator to a brand with equity and credibility to lead a wider societal and cultural conversation on the women's life stage of menopause.
For menopause month we worked with medical and lifestyle experts in menopause to create 'The Future of Perimenopause' Report, a ground breaking gathering of experts and research that shone a light into the challenges and solutions for women navigating this time of life. We launched the report with an exclusive article with The Times followed by a media, celebrity and influencer event that saw Wild Nutrition's founder and the report experts joined by 25 top tier UK media including Vogue, Stylist, The Mail Online and Women's Health debate the reports core topics. A resounding success, our campaign coverage meant the report and event drove 200%+ increase in website traffic to the Wild Nutrition website.
Subscriber increase
Product sales
Web visit increase
Share of Voice
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