We help lifestyle brands earn meaningful media coverage, build cultural relevance and turn launches, products and brand stories into press-worthy moments. From challenger labels to established names, our team creates PR campaigns that grow visibility, credibility and demand.
Trusted by founders, consumer brands and in-house marketing teams across beauty, interiors, wellness, fashion and food & drink.
250+
pieces of coverage in the last 12 months
38
average pieces per campaign launch
92%
client retention across retained accounts
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Lifestyle brands need more than coverage for coverage's sake. They need the right kind of visibility, in the right places, with the right message behind it.
As a lifestyle PR agency, we work with brands that want to build awareness and stay relevant in crowded consumer markets. That might mean securing launch coverage for a new interiors collection, placing founder commentary in national media, supporting a product drop with influencer outreach, or building long-term press momentum around a growing lifestyle brand.
Our work combines media relations, storytelling, campaign strategy and brand positioning to help clients stand out in places their audience already pays attention to.
"Lifestyle brands do best in PR when the story feels distinct and the campaign feels considered. You cannot force relevance, but you can build it deliberately."
42
pieces of press coverage secured for a wellness-led home brand in 10 weeks
National
coverage landed in Stylist, ELLE Decoration and The Independent
3.8×
increase in branded search after a founder-led media campaign
3.8×
gift guides featured a product launch across print and online media
We help lifestyle brands define the angles, narratives and media hooks that make them easier to understand and easier to cover. That includes founder stories, product narratives, brand purpose, seasonal relevance and campaign messaging.
We manage proactive and reactive media outreach across consumer, national, trade and digital titles. The aim is to build steady brand visibility, not just one-off wins.
For new launches, collections and seasonal drops, we create campaign plans that give media and creators a reason to pay attention. That can include launch messaging, gifting, sample coordination and launch-day outreach.
For the right brands, earned creator activity can sit alongside traditional PR to widen reach and build trust. We identify relevant voices, shape the outreach approach and keep activity aligned with the wider campaign.
Lifestyle brands often have strong founders behind them. We turn founder perspective into commentary, expert opinion and interview opportunities that strengthen credibility and brand identity.
When a brand has a story worth staging, we help bring it to life through press previews, launch events, product experiences and small-format media moments that create genuine follow-on coverage.
Lifestyle PR sits at the point where brand, culture, media and buying behaviour overlap. We know how to shape stories that feel current without becoming disposable.
We do not rely on vague awareness activity. We look for launch moments, founder angles, seasonal tie-ins, product stories and media relevance that can turn into actual coverage.
The point is not simply to get mentioned. The point is to help the brand become more visible, more credible and more likely to be chosen.
For lifestyle brands, tone matters. The messaging, visual choices and media placement all need to feel right for the brand, not just technically correct.
Some clients come to us to build presence from scratch. Others come to us when they want sharper positioning, better media traction and a more deliberate PR engine.
Lifestyle PR sits at the point where brand, culture, media and buying behaviour overlap. We know how to shape stories that feel current without becoming disposable.
We do not rely on vague awareness activity. We look for launch moments, founder angles, seasonal tie-ins, product stories and media relevance that can turn into actual coverage.
The point is not simply to get mentioned. The point is to help the brand become more visible, more credible and more likely to be chosen.
For lifestyle brands, tone matters. The messaging, visual choices and media placement all need to feel right for the brand, not just technically correct.
Some clients come to us to build presence from scratch. Others come to us when they want sharper positioning, better media traction and a more deliberate PR engine.
We help lifestyle brands earn meaningful media coverage, build cultural relevance and turn launches, products and brand stories into press-worthy moments. From challenger labels to established names, our team creates PR campaigns that grow visibility, credibility and demand.
Amelia Grant
Founder, Vale Living
Reuben Hart
Co-Founder, Ember & Reed
Lena Morris
Marketing Director, Sunday Assembly
We start by understanding the brand, audience, products, ambitions and commercial context. That gives us a better basis for finding what is genuinely newsworthy.
We develop positioning, refine hooks, identify media angles and decide where momentum is most likely to come from.
We execute targeted outreach across the media and creator landscape, managing conversations, opportunities, samples and press moments as they develop.
Strong PR compounds. We review what landed, what resonated and where the next opportunities sit so activity gets sharper over time.
If I had a pound for every brand that came to us saying, “We hosted a beautiful event but barely any press attended” or “we spent loads and nothing actually converted into coverage”
A lifestyle PR agency helps consumer-facing brands build visibility through media coverage, storytelling, creator outreach and campaign planning. The work usually involves shaping brand messaging, finding relevant editorial angles, securing press opportunities and building long-term awareness around products, launches and founder stories.
We work with brands across interiors, fashion accessories, wellness, beauty, food and drink, gifting, home fragrance and design-led consumer products. Some clients are early-stage brands preparing for launch, while others are established businesses looking for more consistent media traction.
Yes. Product and collection launches are a major part of lifestyle PR. We help shape the launch story, build the media list, coordinate outreach, manage samples where needed and create a campaign around the moment so visibility is not left to chance.
No. While we are London-based, we support brands across the UK and can run campaigns nationally. What matters most is the quality of the brand story, the product and the campaign fit.
Lifestyle PR usually needs a stronger mix of visual appeal, cultural awareness, product storytelling and editorial relevance. The media landscape is often more image-led and trend-aware, so campaigns need to feel current without losing substance.
That depends on the campaign, the category and the available hooks. Some launch campaigns generate press quickly. Longer-term retained PR often builds momentum over a few months as media relationships and brand familiarity deepen.
If you are a lifestyle brand looking for PR support — whether that is a launch, a retained campaign or something more exploratory — we would love to hear from you.
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