With the UK government’s 10-year strategy, which sets out a commitment to improve the health of women, including giving medical students and doctors mandatory women’s health training from 2024, we are moving in the right direction. But right now, the cost-of-living crisis is having a stark impact on women.
The fact that UK women on average live longer than men but spend a significantly greater proportion of their lives in ill health, a holistic wellness approach, community and understanding couldn’t be timelier.
Here we celebrate 25 inspiring women in wellness. These changemakers whose innovative thinking has created solutions and products for women to take better care of themselves, empowering them to feel well as they navigate the huge array of life stage changes through their unique experience of life.
As an all-women team at Bound to Prosper we’re on a mission to elevate Women in Wellness, so if you are looking to stand out, drive sales or build a community, we’ll help you bound ahead & prosper.
Meet Ruby Raut, the visionary founder behind Wuka. Passionate about eco-friendly solutions for that time of the month, Ruby witnessed the environmental impact of disposable products and knew it was time for a change. In 2017, she established Wuka, and since then, there's been no turning back!
Wuka's mission goes beyond saving the planet; they are dedicated to educating and breaking the taboo surrounding periods. They empower everyone to feel confident and embrace their inner strength—Wuka believes it's time to Wake Up and Kick Ass!
Tania Boler, the founder of Elvie, has truly become the women's health superhero. Established in 2013 and headquartered in the UK, Elvie is a company that is transforming the lives of women with their smart and innovative products with their signature creation being the Elvie pump.
But Elvie doesn't stop there! They also address the vital aspect of pelvic floor health through their Trainer. Think of it as a personal trainer for your lady bits, providing custom workouts guided by an app to strengthen and tone those muscles. With Elvie, you can embrace cutting-edge technology that prioritises women's health like never before.
Billie Quinlan and Anna Hushlak, who founded Ferly in 2018, provide an inclusive and supportive platform that offers guided audio practices, educational content, and a safe space for individuals to cultivate a positive relationship with their sexuality. They wanted to create a space where individuals could tap into their desires, free from judgement or societal constraints.
Through their app and online resources, offering expert-led practices, from mindfulness exercises to sensual storytelling, designed to enhance pleasure, build confidence, and promote well-being. Ferly is dedicated to empowering individuals to connect with their desires and lead fulfilling intimate lives.
Michelle Kennedy created the ultimate social network for modern motherhood. Founded after she had her first child, Michelle knew just what it feels like to do this whole motherhood thing alone. Peanut is an app that connects like-minded mums, providing a supportive community and a wealth of resources at your fingertips.
With Peanut, you can find and connect with other mums in your area, join groups based on shared interests, and even swipe to meet new mum friends! It's like a dating app, but for mums looking to build their village.
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Founders Marija Butkovic and Michelle Hua are shaping the future of wearable tech with Women of Wearables (WoW). WoW provides a platform for individuals and companies in the femtech sector to come together, share ideas, and drive innovation. The initiative focuses on fostering collaboration and creating an ecosystem of innovators while empowering women.
WoW provides mentorship programs, organises events, and offers valuable resources to support women at every stage of their journey. By creating a space where women can connect, learn, and thrive, WoW is driving the advancement of femtech and inspiring the next generation of female innovators.
Valentina Milanova, the visionary founder behind Daye, is on a mission to revolutionise the world of period products. Daye's core mission is simple: to create innovative, effective, and sustainable menstrual products that prioritise your comfort and care.
At the forefront of their product line is the remarkable Daye tampon, but what sets Daye apart is their unique CBD-infused tampons. With Valentina's scientific expertise and deep understanding of menstrual health, Daye combines cutting-edge research with a focus on individual needs.
Jill Angelo, the founder of Gennev, recognised the unique needs and challenges that women face during menopause and created a company dedicated to supporting women through the stages of menopause and beyond, empowering them to navigate this transformative phase of life with confidence and vitality.
Gennev is an online platform and marketplace that provides a wealth of resources, expert advice, and a curated selection of products tailored specifically for menopause management and women's health. From hormone therapies and supplements to intimate wellness products and expert-guided programs, Gennev ensures that women have access to the tools and support they need to optimise their well-being during this period!
Bethan along with co founder Kate Achilles have built a tea experience unlike any other. HotTea Mama offers a variety of delicious blends, thoughtfully curated to provide gentle relief, relaxation, and rejuvenation. Whether you're seeking teas to soothe morning sickness, promote lactation, or relieve menstrual cramps. HotTea Mama has the perfect blend to cater to your unique needs.
What sets HotTea Mama apart is that they’re backed by tea science and pay added attention to women’s wellness. Each blend is carefully crafted using high-quality tea leaves and botanicals, ensuring a flavourful and therapeutic experience with every sip. From refreshing herbal infusions to comforting raspberry leaf teas, every cup is a delightful treat for the senses.
Founded by the brilliant Aagya Mathur, Aya Suzuki and Alexis Wong, Aviaa is all about empowering women to take charge of their contraceptive journey. Get ready to meet your birth control best friend: Aviaa!
Aviaa is a smart birth control pill dispenser that's here to make your life easier and your health a top priority. Imagine having a stylish device that tracks your pill usage, sends reminders, and provides insights into your reproductive health. That's Aviaa for you! It's like having your own personal health superhero.
Ella's journey began as a personal transformation, and she has since become a trusted voice in the wellness world. Her brand, Deliciously Ella, makes healthy eating accessible and downright delicious with her innovative plant-based recipes!
Deliciously Ella invites you to discover a treasure trove of plant-powered recipes, mouthwatering cookbooks, and a thriving online community that celebrates the beauty and benefits of eating well. Her brand goes beyond recipes, offering insights into mindful living, self-care, and embracing a positive relationship with food with a range of plant based products.
Éva Goicochea is shaking up the game with a brand that's all about pleasure, simplicity, and breaking taboos. Introducing Maude! A thoughtfully curated collection of sexual wellness products that will leave you feeling empowered and oh-so-satisfied. From intimate essentials to body care and accessories, they've got everything you need to unleash your wildest desires.
Maude and its founder believe that sexual wellness should be celebrated and talked about openly. No shame, no judgement, just pure fun! Their body safe materials and gender-neutral designs make it easy for everyone to feel confident and sexy, regardless of gender or identity. So, embrace your desires, discover new sensations, and have a damn good time with Maude.
Nicola Elliott is the visionary behind Neom Organics. A company dedicated to creating a blissful sanctuary for your mind, body, and soul through a luxurious range of crafted products, from candles to skincare, each created with the finest natural ingredients and expertly blended essential oils. What sets them apart? Nicola's commitment to holistic well-being and understanding that self-care is not just a luxury; it is a necessity.
Whether you're seeking a moment of tranquillity to unwind after a long day or a little pick-me-up to boost your mood, Neom Organics has you covered.
If you’ve not heard about Jennis, you must have been living under a rock! Created by Olympic gold medallist and all-around fitness guru Jessica Ennis-Hill, the Jennis app is ready to help you smash your fitness goals.
With Jennis, you'll find workouts that are anything but boring. From killer HIIT sessions to empowering strength training and everything in between, their programs are designed to make you feel and look amazing. But wait, there's more! Jennis isn't just about sweating it out. They've got a treasure trove of wellness wisdom to share. From nutrition tips to mental resilience hacks, Jessica Ennis-Hill is your personal cheerleader, guiding you every step of the way!
Anya Roy and Chantelle Bellare making waves in the UK tech scene with their app, Syrona Health. Anya and Chantelle have created a company that takes the awkwardness out of reproductive health and replaces it with empowerment and confidence.
Their cutting-edge technology and commitment to privacy ensure that you have all the tools you need to make informed decisions about your body! Syrona Health puts the power back in your hands with their at-home testing kits that make managing your reproductive health a breeze.
Laura Crain had a light bulb moment when she drew from her own experiences to create Perry - an app that's all about perimenopause and menopause.
Perry is a special space dedicated to those important conversations about the struggles of perimenopause and menopause. It is a full-blown community and app where people can come together to learn, share, and support each other through the menopausal transition.
Affi Parvizi-Wayne, the founder of Freda, envisioned more than just an average period subscription service.The creation of Freda was inspired by Affi's personal experience as a refugee and the news of refugees stuck at border crossings.
At Freda, their tampons are made from 100% certified organic cotton, ensuring they are biodegradable, hypoallergenic, and free from harmful chemicals and synthetic fibres often found in conventional tampons. Additionally, their eco-friendly pads are made from 70% natural and renewable materials and a portion of every Freda purchase goes towards initiatives worldwide that tackle period poverty.
Introducing Hana Janedbar, the founder of Juno Bio, a leader in personalised wellness and microbiome testing. Juno Bio is decoding the vaginal microbiome! What does this mean?
The Juno Bio test kit allows women to conveniently gather a sample at home using a specialised swab. The sample is then sent back for analysis, and users can access their results online and even schedule a one-on-one call with a Juno Bio "vaginal coach" to discuss the data. By participating in this groundbreaking initiative, women can gain valuable insights into their vaginal microbiome while contributing to the advancement of women's health research. How cool is that?
Charlotte Elizabeth and Lewis Foster are the founders of this extremely unique app called Grazer - a matchmaking service but for vegans and vegetarians! If you're passionate about plant-based living and want to connect with like-minded individuals for friendship or maybe even a little romance, Grazer is here to make it happen.
The founders, who are both vegan themselves, recognised how difficult it was to find a partner who shared their meatless palates and values, ultimately founding an app which helps them do just that. You can browse through profiles, swipe right on someone who catches your eye and start planning those plant-based dates!
Katy Cottam, believes that every part of your body deserves love and attention, including your most intimate areas. Luna Daily is here to disrupt the outdated concept of "feminine hygiene" and challenge the shame and lack of awareness surrounding women's well-being!
Luna Daily offers microbiome-balancing body care specifically designed for women and people with vulvas at every stage of life, from puberty to motherhood and beyond.Gone are the days when intimate skin care was only considered important when there's a "problem". Luna Daily wants to dismantle decades of low awareness, poor education, and the shame surrounding women's well-being!
Founded by Henrietta Norton and her husband Charlie, Wild Nutrition are the experts in women’s nutritional health and have an all-woman team of qualified nutritional therapists that take a holistic approach to health. Wild Nutrition’s Food-Grown supplements nurture naturally sourced ingredients; bonding whole-plant nutrients at low temperatures into raw, live food, their unique process creates supplements with integrity which is easily absorbed, kinder to your digestive system and better used by your body - a more natural alternative to synthetic supplements on the market.
Wild Nutrition offer free 15 minute consultations with one of their expert nutritional therapists and have a range of lifestyle focussed supplements that means you're totally covered through key times like pregnancy, new motherhood and menopause.
Learn more about Wild Nutrition's The Future of Perimenopause campaign.
Sarah Welsh and Farah Kabir, are here to look out for the girls! They recognize the need for change in the sphere of sexual wellness and redefining norms. Hanx offers a range of luxurious vegan condoms made from natural latex and free from harmful chemicals. They saw an opportunity to create a brand that not only provides high-quality, vegan, and environmentally-friendly intimate products but also challenges societal taboos and promotes open conversations about sexual health.
But Hanx goes beyond. They are champions of sexual empowerment and education. Through their inclusive platform, Hanx fosters open dialogue and provides a safe space for individuals to explore their sexual well-being.
Kristin Cardwell and Alex Beyer have changed the game with Sourcerie, a platform that provides a personalised experience for your shopping journey. Take their quiz to find out just what your body needs, ranging from skin care to hair care.
With Sourcerie, you no longer have to navigate the overwhelming world of beauty and wellness on your own. Their platform connects you with curated selections from trusted suppliers, ensuring that every product you encounter has undergone a rigorous evaluation process. Sourcerie is dedicated to providing a seamless and enjoyable shopping experience, where you can be spoiled for choice while feeling confident and at ease.
Heather Jackson and Sam Simister, are a powerhouse duo with their creation of GenM. Heather and Sam are passionate advocates for transforming the menopause experience and championing the needs of menopausal individuals. With their combined expertise and vision, they have pioneered a movement that seeks to bring about positive change, better support, and increased representation for menopausal consumers.
By collaborating closely with progressive organisations, GenM utilises groundbreaking research, knowledge, and expertise to delve into the 48 symptoms associated with menopause. GenM is breaking stereotypes, normalising difficult conversations and changing the menopause scene.
Lucy Self saw the frustration that countless women faced when it came to delicate underwear being ruined because of that time of the month. Determined to find a solution, she embarked on a mission to create a brand that offers easy blood stain remover! Save My Knickers is here to rescue your favourite underwear from any unwanted mishaps!
No longer do you have to worry about discarding ruined underwear. Save My Knickers provides a simple and convenient solution to help you save your favourite pairs from the challenges that come with your period. The blood stain remover is gentle yet powerful, designed to remove stains effectively without compromising the quality of your lingerie. Win for the environment and a win for you!
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Cecilie's personal experiences and deep understanding of the challenges faced by individuals and couples on their fertility journey inspired her to create a brand that offers comprehensive support and innovative solutions to battle the emotional toll couples and women often face.
With Cecilie at the helm, Wawa Fertility is moulding the fertility landscape by providing personalised, evidence-based solutions that enhance fertility and increase the chances of conceiving. Beyond the cutting-edge technological solutions, Cecilie understands the emotional toll of the fertility journey. That's why Wawa Fertility fosters a supportive community where individuals can connect, share experiences, and find solace in the understanding and empathy of others.
From press office, to campaigns and launches, to events and social influencer campaigns, find out how our PR and comms approach can elevate and make your brand a legend.
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